Jalles Machado, released today, November 21, a new brand, visual identity and repositioning. The company changed its name, with the objective of modernizing, simplifying, and connecting, and from now on it will be called Jalles.

Watch the brand’s launch video.

The change reflects a new moment for the company, which is growing and evolving. The new brand has the purpose of “energizing a positive future” and the signature “From land to land”.

“We are planting a new Jalles today, to harvest a more positive and prosperous future, but one that also carries the values that got us here. A sustainable Jalles, connected to the land and to the people that it moves and takes forward. And it is this energy, which moves us here, that will make us stand out in Brazil and in the world,” points out the CEO, Otávio Lage de Siqueira Filho.

The company has changed from blue to green to represent that sustainability is at its core.  And it was not only green that came to give life to the new visual identity. Jalles gained more vibrant and cheerful colors, inspired by nature and sunny, expansive, modern, and organic shapes.

The new brand is inspired by the raw material, with traces that refer to sugar cane, and the detail on the letter “a” symbolizes sustainability. In addition, the brand has a short form, a symbol, represented by the letters JLL, whose design was inspired by the company’s first logo, from 1983.

Jalles Machado, released today, November 21, a new brand, visual identity and repositioning. The company changed its name, with the objective of modernizing, simplifying, and connecting, and from now on it will be called Jalles.

The change reflects a new moment for the company, which is growing and evolving. The new brand has the purpose of “energizing a positive future” and the signature “From land to land”.

“We are planting a new Jalles today, to harvest a more positive and prosperous future, but one that also carries the values that got us here. A sustainable Jalles, connected to the land and to the people that it moves and takes forward. And it is this energy, which moves us here, that will make us stand out in Brazil and in the world,” points out the CEO, Otávio Lage de Siqueira Filho.

The company has changed from blue to green to represent that sustainability is at its core.  And it was not only green that came to give life to the new visual identity. Jalles gained more vibrant and cheerful colors, inspired by nature and sunny, expansive, modern, and organic shapes.

The new brand is inspired by the raw material, with traces that refer to sugar cane, and the detail on the letter “a” symbolizes sustainability. In addition, the brand has a short form, a symbol, represented by the letters JLL, whose design was inspired by the company’s first logo, from 1983.

Watch the manifesto video here.